SuiteConnectBrand Kit
Visual identity, messaging, and design guidelines for SuiteConnect.
Logo
Use on light and dark backgrounds. Never distort or recolor the gradient icon.
SuiteConnectLight background
SuiteConnectDark background
Color Palette
Core brand colors. The violet-to-pink gradient is the signature brand expression.
Deep Purple
#1a0533
Primary background, hero sections
Dark Navy
#0D0D0D
Secondary background, dark panels
Violet
#8B5CF6
Primary accent, buttons, highlights
Pink / Magenta
#EC4899
Secondary accent, gradients, CTA
Violet 600
#7C3AED
Button fills, active states
Soft Violet
#EDE9FE
Light backgrounds, cards
White
#FFFFFF
Body text on dark, headlines
Gray 500
#6B7280
Secondary text on light backgrounds
Gradients
Always use these gradients — never flat single colors for primary elements.
Primary Brand Gradient
linear-gradient(135deg, #8B5CF6, #EC4899)
Dark Hero Background
linear-gradient(to br, #0D0D0D, #1a0533, #0D0D0D)
Violet Card
linear-gradient(to br, #EDE9FE, #F5D0FE)
Pink Card
linear-gradient(to br, #FDF2F8, #FCE7F3)
Typography
Inter is the primary typeface. Headlines are bold and punchy. Body copy is light and readable.
Display / Hero Headline
Empty Suites
Don't Make Money.
Inter Bold, 48–72px, tight tracking
Section Heading
Built for the beauty industry.
Inter Bold, 28–36px
Subheading
List your suites. Fill vacancies faster.
Inter SemiBold, 18–22px
Body Copy
The beauty industry is built on independence, creativity, and entrepreneurship. SuiteConnect exists to provide a dedicated platform where salon suite owners and beauty professionals can connect more efficiently.
Inter Regular, 14–16px, relaxed line height
Gradient Accent Text
Grow Your Beauty Business.
Inter Bold + brand gradient — use sparingly for emphasis
Tone of Voice
How SuiteConnect sounds in every piece of communication.
Bold & Direct
Short, punchy headlines. No fluff. Get to the point fast.
Empowering
Speak to ambition. Celebrate independence and entrepreneurship.
Industry-Savvy
Use beauty industry language naturally — suites, booths, renters, beauty pros.
Warm but Professional
Approachable, not corporate. Confident, not pushy.
Messaging Pillars
Every ad, post, and page should reflect one or more of these core themes.
Independence & Entrepreneurship
SuiteConnect empowers beauty professionals to build businesses that are truly their own.
Efficiency & Speed
Fill vacancies faster. Find your suite faster. No middleman, no delays.
Industry-Specific
Built exclusively for the beauty industry — not a generic marketplace.
Community
A platform where suite owners and beauty professionals connect directly.
Ad Copy — Proven Headlines
Use these headline/subtext pairings as templates for new ads. Each targets a specific audience.
Empty Suites Don't Make Money.
Suite OwnersList your available salon suites and connect with serious beauty professionals.
Vacant Suites Cost You Money.
Suite OwnersEvery empty suite = lost income. Post your available suites. Reach verified beauty professionals.
Built for Beauty Entrepreneurs.
BothList a space. Find a space. Sell unused equipment. Buy what you need.
The Future of the Beauty Business.
BothFill Vacancies Fast. Discover Your Dream Suite. Grow Your Business.
Upgrade Your Suite. Without Overspending.
Beauty ProsSell unused equipment. Buy what you need. All inside SuiteConnect.
Don't Let Those Bowls Collect Dust.
Beauty ProsSell unused equipment. Buy what you need.
CTA & Tagline Library
Approved calls-to-action and brand taglines. Keep them short and action-oriented.
Ad Visual Style Guide
Guidelines for creating new ads consistent with the SuiteConnect look.
Backgrounds
Dark purple/navy with soft glow lighting, or real photography of salon/spa spaces with a purple/pink color grade overlay.
Logo Placement
Top-left corner on image ads. Always use the scissors icon in the gradient pin shape. Logo + wordmark on dark backgrounds only.
Headline Position
Bottom-left on photo ads. Centered on dark gradient backgrounds. Always white, always bold.
Image Format
1:1 square for feed ads. 9:16 vertical for stories/reels. Always high resolution.
Photo Style
Moody, cinematic salon/spa photography. Purple and pink lighting preferred. Equipment should look premium and clean.
App Mockups
Use floating phone mockups on dark glowing stage backgrounds (like the 'Future of Beauty' ad). Shows the platform in action.
Text on Images
Bold white headlines. Light/regular weight subtext. Gradient text only for brand taglines.
Buttons
Pill-shaped gradient buttons (violet to pink) on dark ads. Rounded rectangle gradient on light.
Ad Examples
Reference ads that define the SuiteConnect visual identity.
Empty Suites — Dark Stage
Future of Beauty — Vertical
Built for Entrepreneurs
Vacant Suites — Photo
Don't Let Bowls Collect Dust
Upgrade Your Suite